For the subject line of a singles dating first email, be bold and witty.
Make her curious about what the email is going to be about.
Check out this example of what the typical inbox looks like for a lady with an online dating profile on match.com: Yawn. How many variations of “hello” can one girl stand to see?
Adding her name doesn’t make it any more clickable. You’ve got ten minutes on before your boss walks by and catches you (again).
For example, an online retailer could connect hip trends to the older generation.